Who we are

Urban XR is a collaborative multi-skilled consultancy. The brainchild of founder James Lee Burgess, UrbanXR is a collective of urbanists, architects and software developers.

Our team is passionate about making our cities more resilient, adaptable and enjoyable by fusing urban planning for towns and cities with augmented and mixed reality development and deployment expertise. UrbanXR are true digital placemakers.

We are a UK Creative Industries Council CreaTech Ones to Watch award winning business.

Our Team


James Lee is Director and founder of XLwerks. James Lee is passionate about collaborative working practice and the use of extended reality technologies to enhance urban spaces and project delivery.


Tom is a founding Director of Studio 163 and brings expertise in large scale international masterplanning and urban design projects.


Nigel is Director of Synfo and brings expertise in low carbon whole system design and climate change mitigation strategies for masterplans and urban environments.


Greg is joint Founder and Director of Unity Developers and brings over a decade of experience in Augmented Reality application development.


Kasia is joint Founder and Director of Unity Developers and brings expertise in Mixed Reality development on devices such as Microsoft Hololens 2.


Steve is Director of EggBox Studios and brings expertise in Augmented Reality, VR, animation and visualisation.

Why we do it

The widespread adoption and integration of extended reality into our everyday lives is inevitable. Wearable technology, phone intelligence and superfast accessible connectivity is allowing us to make continual leaps towards the democratisation of data in our urban environments. We understand that to create effective and efficient urban design in today's climate for towns and cities, the correct use of technology must be harnessed.

Consequently, Urban XR was born; to enable sustainable infrastructure development and recovery in the wake of the pandemic.

How we do it

"Problem solving with technology"

Urban XR provides a unique approach to design and delivery for our clients by blending our expertise in urban design and architecture with extended reality solutions.

We produce feasibility and proof of concept studies, identifying solutions to urban design challenges with integrated physical and digital solutions.

Our most recent work has involved deploying the cutting-edge Microsoft Hololens 2 in both urban design and construction scenarios. Microsoft Hololens 2 is the top of the range of all extended reality headsets and is rapidly being deployed in work environments around the world. Urban XR is proud to say that we were amongst the first to begin working with Hololens 2 in the UK after its release in 2019.

What is Mixed Reality?

The term Mixed Reality was developed by Microsoft to explain the approach of truly integrating the virtual world with the real world.

We use established architectural design software combined with gaming software and application development toolkits, working with many types of extended reality devices to ensure the correct solution for our clients. Following feasibility we deliver fully accessible bespoke extended reality applications for our clients along with physical urban design solutions to provide a holistic design product.

Our most recent work has involved deploying the cutting-edge Microsoft Hololens 2 in both urban design and construction scenarios. The Hololens 2 allows holograms to be anchored and overlaid on a real time view of the world, which can then be touched and manipulated.

We work with mobile phone AR experiences and AR glasses in urban design settings, utilising 5G connectivity. The rapidly developing OpenAR cloud enables us to map towns and cities quickly, and deliver bespoke publicly accessible AR experiences.

Ipswich Town Hall AR

What kind of world do you want to live in?

Work with us to envision the future of our towns and cities.

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